![]() ![]() Wood: Let’s be explicit about why some people would make more. I think there will be other communities of people, maybe it’s in the future of medical data or whatever it is, some special things about you that make you unique, that thousands upon thousands of dollars, maybe five to 10,000. I think for many people, it will be thousands. Wood: Purely mercenary side of things - how much do you expect that a consumer could make participating with UBDI?īudzyn: For some people, it will be hundreds. Neither us at UBDI or any of our partners know who you are, and we ensure that no profiles are being built on people. What we call tags is called private match, right? These things that I’ve mentioned, you’re a runner, you’re a skier, you’re female, right? That’s all kept on your device. We’re minimizing any of the data that leaves your device. What it allows us to do is do a lot of edge processing and analytics on the device. It’s actually a two-apps system, which is very nontraditional. They give you the only key to access this and then allow you to share that data with apps like ours when you choose. Wood: How do you protect that data? Obviously, you’re talking about a pretty big treasure trove here.īudzyn: Our partner, they don’t see, touch or hold the data. Because of the way that we’ve built this, we still protect your privacy and only show you studies that are relevant to you, but because of that, we can pay you more and let you take that active role and not waste your time or your effort and make it pretty quick and simple. ![]() There are these different groups of people, whether you’re a female or a runner or a skier, different companies want to be matched with you. There’s no trust in government, and we really felt to build that trust, we wanted people to take a more active role and just be as transparent as possible. Everyone’s been lying to people, corporations, there’s no trust there. There’s been, with everything that in the data space that can be scamming, we really wanted to take the approach of, “Don’t just come link your accounts and trust us.” Trust is at an all-time low. Molly Wood: You, as the consumer, are actively contributing, right? I, the consumer, am actively opting in and participating and getting paid.īudzyn: Yeah. ![]() ![]() We want to analyze Starbucks or Peet’s coffee spending,” whatever it may be, and then you swipe to consent, and that data is anonymized on your device, aggregated in the back end and shared with researchers who obviously are paying you. It’ll tell you, “Spotify, listening to certain tracks,” or “We’re looking at finance” and “We’re looking at coffee trends. It may include a question of a survey which people are familiar with. Once you’ve linked your accounts, you’re able to click and view the details. With our application, we present individuals with different studies. Then we give these people a vehicle to basically share anonymized insights from that data with paying companies and researchers and nonprofits. The following is an edited transcript of our conversation.ĭana Budzyn: We do allow individuals to aggregate their own data across different applications and accounts, like Fitbit, Spotify, credit cards, Instagram, etc. I spoke with Dana Budzyn, who is a co-founder and CEO of UBDI. And then a new company called Universal Basic Data Income, can, with your permission, pay you to share some of that data with companies or researchers. It scoops all the data they have on you and puts it in one encrypted location that you can control. Two startups are working on it.ĭigi.me is an app that lets you connect all your various online accounts. When it comes to trading your data for free services, are you getting a fair deal?Ī growing roster of people say you should be paid for your personal information, but so far no one’s quite figured out how that could work. This holiday week, we’re taking a look back at some of our shows from 2019 that touch on topics we’ll definitely be thinking about in the year ahead, and data is at the top of the list. ![]()
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